PRODUCT WORKSHOP

Please complete this form once for every product / service you offer.

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What is the name of your company? *

What’s the name of your product/service?

In one sentence, how would you describe your product to a 5-year-old?

Who is the ideal customer for this product/service?

Please write a brief description about your product’s functions & features

In order of importance, list at least 5 benefits of using your product / service:

Why is your product / service better than your direct competitor’s?

What is your customer’s primary goal/ambition for using your product / service?

How does your product / service help your customer achieve their primary goal/ambition?

What will your customer loose or fail to attain if they decide not to work with you?

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