B2C PERSONA WORKSHOP

We’re going to ask a few questions about the persona you’re looking to attract with your products/services. Most of the times you’ll be trying to communicate to more than one kind of person. Remember, we never market to companies - we market to the people who work at the companies we are trying to reach. So for the sake of this exercise, we will always focus on the individuals. Please fill out the form once for each identified persona.

What is the name of your company? *

What does your persona's day-to-day look like?

What do they love to do in their free time? Even if they are too busy to do it most of the times.